Anyone who’s ever dealt with the FTC or has reviewed their compliance guidelines will tell you the same thing. They can be insanely overwhelming.

We’ll break everything down into simple terms, remove the guesswork and guide you toward compliant marketing.

You’ll discover EXACTLY what the FTC is on the lookout for and how you and your business can navigate their changing set of rules with confidence.

Most marketers think that because they aren’t a huge name like Amazon or Facebook, they’ll stay off the FTC’s radar.

Nothing could be further from the truth.

There are actually 5 WAYS that the FTC picks its targets. We’ve closely studied each and every one of them. Unfortunately, the “size” of your company has nothing to do with it. So even if you’re a smaller company you can find yourself in the crosshairs because of these 5 things.

We’ll go in depth on all 5 of them during this event.

There are 3 areas that the FTC is laser-focused on finding what they call “deceptive advertising.” The issue is that what they deem deceptive is MUCH different than what most marketers expect and are used to.

Unfortunately, most marketers rely on these 3 types of sales to generate the vast majority of their income. From low-ticket through high-ticket products, everything is fair game for the FTC.

Do your attorneys and your team members REALLY understand everything they need to include in their disclaimers? Are they retaining documents properly? Are your contracts as air-tight as they need to be?

This is one of the biggest issues we consistently see from business owners, and an area the FTC is laser-focused. Most business owners rely on someone else to tell them that their disclaimers and contracts are all 100% compliant, without doing the right due diligence.

You’ll be hard pressed to find marketers and attorneys who know more about FTC compliance than Anik and Greg. Together, they’ve compiled a comprehensive 35-point checklist that covers EVERYTHING needed to remain compliant in 2024.

We’ll cover this checklist point-by-point during the Summit and reveal the most-overlooked aspects of compliance they see every day.

Whether you mean to or not, most of the “compliant” copywriting you see today is jam-packed with the type of mistakes, unsubstantiated claims, and oversights that FTC is on the hunt for.

We’ll show you EXACTLY what is compliant and what the biggest (and most frequent) offenses are in copywriting.

When the FTC sets its sights on you, the costs go FAR beyond just any potential fine. Anik himself lost more than $15 million of his own money defending his FTC lawsuit (including opportunity costs).

Compare that to the stark difference in cost for running a compliant business BEFORE getting targeted, and the difference is a no-brainer. And that doesn’t count the months (or even years) of time wasted.

This is EASILY the most-overlooked and poorly understood aspect of compliance. Think about your own marketing. How many claims are in every single email, on every page, in every VSL or webinar?

Everyone knows that earnings claims are a huge target for oversight, but that barely scratches the surface. But even implying any claims whatsoever can lead the FTC to you and your business.

The sales page is where the majority of most business conversions come from and where most leads are sent.

Depending on your funnel(s), you probably have multiple sales pages running at this very moment. Maybe even dozens.

Well, the FTC has records of every single one and they’re taking a fine-toothed comb over every single word, claim, testimonial and disclosure. Even if you have a legal team on hand, if they’re not extremely proficient in FTC compliance, you could be leaving yourself susceptible.

Whether you’re running 30 minute or 3-hour long webinars, the FTC is watching the entire thing and taking notes. Unfortunately, so much of the content that most marketers use in their webinars is completely non-compliant. From testimonials, to claims, to even substantiation of past accomplishments, the average webinar is full of trap doors.

We’ve spent HUNDREDS of hours reviewing our own webinars and those of our clients to determine exactly what CAN and CAN NOT be said in a compliant webinar.

One of the biggest targets of the FTC in 2024 is telesales teams. Unfortunately, that’s also how a lot of online businesses sell their biggest and highest-margin products.

We’ll cover EXACTLY what the FTC is looking from telesales teams, what they consider to be non-compliant and the most frequent violations that many telesales teams are making today.

When the FTC strikes, companies have to hand over THOUSANDS of hours of sales calls. Do you know what violations might be lurking in your sales calls?

It’s nearly impossible to run a profitable business without testimonials. There’s just one problem. Most testimonials are completely non-compliant. How many are you using right now?

We’ll walk you through exactly how to substantiate your testimonials so they’re fully compliant and still deliver the significant impact to your leads.

Plus, we’ll show you the EXACT steps you need to take to get the proper clearance for your testimonials and properly disclose them in your marketing. This is another area that most businesses completely overlook.