Worried About Getting Sued
By The FTC and Confused About
What The Rules Really Are? We Can Help You In 3 Days...

April 16 - 18, 2024 | Location: Virtual

What Is The
Compliance Summit

We’re bringing 150+ of the industry’s top marketers together for 3 full days of ADVANCED compliance training and networking.

If you’ve been worried about compliance, here’s the good news. You’re not alone. And we’re here to help.

We’ll cover everything from:

  • Exactly how the FTC finds its targets...
  • The biggest and most frequent violations...
  • How most are unknowingly breaking the rules...
  • How to protect yourself and your assets...
  • And so much more!

We’ll show you how to navigate this regulatory landscape and create effective and compelling marketing campaigns.

Why The Compliance Summit?

The FTC’s Collected
$1.5 Billion From All Kinds of Businesses Since 2020 We’ll Show You How To NOT Be
Their Next Target...

NOTHING can bring your business (and your life) to a screeching halt like a lawsuit from the Federal Trade Commission or another Regulatory Agency.

There’s just one problem, most businesses think they’re 100% compliant - until that FedEx package from the FTC arrives at the doorstep.

Since 2020, the FTC has seized more than $1.5 BILLION from businesses and individuals it claims have violated consumer protection and competition laws.

In FY 2023 alone, they brought in more than $342 MILLION.

In refunds directly from the FTC (Fiscal year) 2020-2023.

Worst of all, the agency has considerably ramped up how much money it’s seeking from companies. Make no mistake, the FTC is extremely active and is aggressively bringing actions and investigations.

And it’s not just the government agencies that businesses need to worry about. Consumers have been filing reports at an incredible rate over the past 4 years.

Since 2019, more than 16 million complaints have been filed to the FTC’s Sentinel Network. This network allows consumers to report companies on suspicions of fraud or false advertising. Most terrifying of all, there is no “minimum threshold” of complaints needed to launch an investigation.

And while many lawsuits are filed against those committing blatant fraud, many more are sued every single year for something called…

Unfair or Deceptive Advertising.

We know what you’re thinking... “I don’t use deceptive marketing practices, I’ll be fine.”

Here’s the thing. Almost no one in the marketing world truly understands how the FTC defines “deceptive or unfair advertising.” The FTC has a slew of guidelines and “rules” that even the BEST in the industry are very likely (unknowingly) violating.

In 2024, marketers need a mountain of evidence and substantiation to back up...

  • Every single CLAIM - no matter how small...
  • Every single TESTIMONIAL - even if it came directly from the person’s mouth...
  • Every single DATA POINT - no matter how insignificant...
  • Even facts about your own LIFE...

Understanding these rules and adjusting accordingly is where The Compliance Summit is designed to really help and guide you...

Most Advertisers Are Unknowingly Violating FTC Regulations - But, They’re Still Liable...

Most marketers think they’re one of the “good guys” and they won’t have any issues.  Just a wake up call, the FTC doesn’t care. They ONLY care about the representations and the impression your clients walk away with after viewing your claims.

No matter how many charities you donate to, or statements that “your clients are your biggest assets,”  if your client experience is different than what you convey, you are violating the FTC’s Compliance Guidelines without even knowing it.

So what exactly does the FTC have in their cross-hairs? Well, it’s a lot...

  • Endorsements & Testimonials...
  • Making Claims Without Proper Substantiation...
  • Over Simplifying What It Takes...
  • Using Scarcity Incorrectly...
  • Creating Illegal Value Stacks...
  • Using Terms & Words The FTC Hates...
  • Doing IMPLIED Earnings Claims Like ‘Goal-Setting’
  • Making Crazy Guarantees
  • Contests & Sweepstakes...
  • Using Hype & Lifestyle Ads (Not Just The Copy)...
  • High Pressure Tactics That Most Marketers Think Are Okay...

Think Your Business Is Compliant & You’re Not
At Risk? Even If You’re Not Violating The Rules -
YOU Are Still Responsible...

...Yes, the FTC will hold YOU liable for the actions and practices of your employees, affiliates, and partners.

So, what others are saying “on your behalf” is even more important than what you’re saying on your own behalf...

  • If you’ve ever marketed a product from an affiliate or partner without substantiating every single one of their claims.
  • If an employee has even run an ad or written copy without your direct oversight.
  • If you’ve ever launched a sales page or website with disclosures that the FTC deems insufficient.

A Study Of 500 Direct Marketers Found That 92% Were In Violation Of Federal Laws...

The True Cost Of Not Getting Compliant & "Taking Your Chances..."

The fines the FTC levies against companies are painful enough. But they only scratch the surface of the true pain businesses feel when they come under an investigation.

Once the FTC begins pursuing you, you can expect all kinds of things...

  • Potentially MILLIONS of dollars spent in legal costs fighting the case...
  • Hundreds or even THOUSANDS of hours of paperwork discovery...
  • 6, 7, 8 or even 9-figures in FINES...
  • An INJUNCTION that completely halts your business & prevents any revenue from coming in...

Think You’re Not Big Enough To Get Sued? The FTC Targets Companies Of ALL Sizes...

The FTC doesn’t JUST go over the big companies like Amazon, Facebook, Herbalife and other billion-dollar firms. 

In 2022 the FTC closed cases against companies with TINY amounts of eligible customers like...

  • CD Capital Investments with just 243 eligible customers was fined $132,072...
  • Manhattan Beach Venture with just 2,889 eligible customers was fined $292,200
  • A1 Docprep with just 136 eligible customers was fined $232,755...
  • Campbell Capital with just 603 eligible customers was fined $30,000...

The list goes on and on. Yes, they target the big companies, but just because you’re a “small company” with only a few hundred customers DOES NOT mean you’re safe from the FTC…

There is NO company that’s “too small” to be targeted by the government…


Here's the full rundown of advanced sessions we're hosting during The Compliance Summit. Each session is designed to give you actionable advice, takeaways and strategies.

Day #1 - Tuesday, April 16, 2024

  • Session #1: The 10 Biggest Topics Of Regulatory Scrutiny
  • Session #2: How To Stay Protected During Websales, Phone Sales & Recurring Sales
  • Session #3: The Complete List of Do’s & Don’ts
  • Session #4: Asset Freeze Protection & Defense
  • Session #5: How To Write Compliant Copy That Converts
  • Session #6: Open Networking

Day #2 - Wednesday, April 17, 2024

  • Session #7: The Compliance Model - How To Create High Converting Offers Compliantly
  • Session #8: The #1 Software For Compliant Marketers In 2024
  • Session #9: 15 Ways To Boost Conversions Compliantly
  • Session #10: How To Adjust Your Existing Offers & Copy For Compliance

Day #3 - Thursday, April 18, 2024

  • Session #11: Full Demo - Our Full Compliance Software Suite
  • Session #12: True Asset Protection - The Best Ways To Protect Your Net Worth
  • Session #13: Live Q&A With Greg & Anik

Here’s Everything We’re Covering At
The Compliance Summit...

#1 The FTC’s "Rules" Revealed

Anyone who’s ever dealt with the FTC or has reviewed their compliance guidelines will tell you the same thing. They can be insanely overwhelming.

We’ll break everything down into simple terms, remove the guesswork and guide you toward compliant marketing.

You’ll discover EXACTLY what the FTC is on the lookout for and how you and your business can navigate their changing set of rules with confidence.

#2 How Does The FTC Pick Who It Investigates?

Most marketers think that because they aren’t a huge name like Amazon or Facebook, they’ll stay off the FTC’s radar.

Nothing could be further from the truth.

There are actually 5 WAYS that the FTC picks its targets. We’ve closely studied each and every one of them. Unfortunately, the “size” of your company has nothing to do with it. So even if you’re a smaller company you can find yourself in the crosshairs because of these 5 things.

We’ll go in depth on all 5 of them during this event.

#3 The "Compliance Triad" - Websales, Recurring Sales & Telesales

There are 3 areas that the FTC is laser-focused on finding what they call “deceptive advertising.” The issue is that what they deem deceptive is MUCH different than what most marketers expect and are used to.

Unfortunately, most marketers rely on these 3 types of sales to generate the vast majority of their income. From low-ticket through high-ticket products, everything is fair game for the FTC.

#4 Disclosures & Contracts

Do your attorneys and your team members REALLY understand everything they need to include in their disclaimers? Are they retaining documents properly? Are your contracts as air-tight as they need to be?

This is one of the biggest issues we consistently see from business owners, and an area the FTC is laser-focused. Most business owners rely on someone else to tell them that their disclaimers and contracts are all 100% compliant, without doing the right due diligence.

#5 Our 35-Point Checklist For Staying Compliant

You’ll be hard pressed to find marketers and attorneys who know more about FTC compliance than Anik and Greg. Together, they’ve compiled a comprehensive 35-point checklist that covers EVERYTHING needed to remain compliant in 2024.

We’ll cover this checklist point-by-point during the Summit and reveal the most-overlooked aspects of compliance they see every day.

#6 Compliant (& High-Converting) Copywriting

Whether you mean to or not, most of the “compliant” copywriting you see today is jam-packed with the type of mistakes, unsubstantiated claims, and oversights that FTC is on the hunt for.

We’ll show you EXACTLY what is compliant and what the biggest (and most frequent) offenses are in copywriting.

#7 The Costs of Preventing Suits
vs. Defending Suits

When the FTC sets its sights on you, the costs go FAR beyond just any potential fine. Anik himself lost more than $15 million of his own money defending his FTC lawsuit (including opportunity costs).

Compare that to the stark difference in cost for running a compliant business BEFORE getting targeted, and the difference is a no-brainer. And that doesn’t count the months (or even years) of time wasted.

#8 Substantiating Claims

This is EASILY the most-overlooked and poorly understood aspect of compliance. Think about your own marketing. How many claims are in every single email, on every page, in every VSL or webinar?

Everyone knows that earnings claims are a huge target for oversight, but that barely scratches the surface. But even implying any claims whatsoever can lead the FTC to you and your business.

#9 Creating Compliant Sales Pages

The sales page is where the majority of most business conversions come from and where most leads are sent.

Depending on your funnel(s), you probably have multiple sales pages running at this very moment. Maybe even dozens.

Well, the FTC has records of every single one and they’re taking a fine-toothed comb over every single word, claim, testimonial and disclosure. Even if you have a legal team on hand, if they’re not extremely proficient in FTC compliance, you could be leaving yourself susceptible.

#10 Creating Compliant Webinars & Videos

Whether you’re running 30 minute or 3-hour long webinars, the FTC is watching the entire thing and taking notes. Unfortunately, so much of the content that most marketers use in their webinars is completely non-compliant. From testimonials, to claims, to even substantiation of past accomplishments, the average webinar is full of trap doors.

We’ve spent HUNDREDS of hours reviewing our own webinars and those of our clients to determine exactly what CAN and CAN NOT be said in a compliant webinar.

#11 Compliant Phone Sales Teams

One of the biggest targets of the FTC in 2024 is telesales teams. Unfortunately, that’s also how a lot of online businesses sell their biggest and highest-margin products.

We’ll cover EXACTLY what the FTC is looking from telesales teams, what they consider to be non-compliant and the most frequent violations that many telesales teams are making today.

When the FTC strikes, companies have to hand over THOUSANDS of hours of sales calls. Do you know what violations might be lurking in your sales calls?

#12 Proper Use Of Testimonials

It’s nearly impossible to run a profitable business without testimonials. There’s just one problem. Most testimonials are completely non-compliant. How many are you using right now?

We’ll walk you through exactly how to substantiate your testimonials so they’re fully compliant and still deliver the significant impact to your leads.

Plus, we’ll show you the EXACT steps you need to take to get the proper clearance for your testimonials and properly disclose them in your marketing. This is another area that most businesses completely overlook.

Asset Protection & Defense

The nightmare scenario for any business is a total ASSET FREEZE from the FTC. This stops any business dead in its tracks and can be granted within DAYS of the FTC filing a lawsuit.

It can lead to the total seizure of both corporate and PERSONAL bank accounts. Worst case scenario, it can even lead to seizure of property.

During an asset freeze, the FTC completely upends your life and makes it so that you CAN NOT...

  • Transfer, liquidate or spend ANY funds, real estate, accounts, consumer lists or any other assets - both tied to the company and the DEFENDANT (that’s you)...
  • Cash ANY checks or deposit any money orders received from clients or customers...
  • Take on any new charges (or cash advances) to credit cards, debit cards or check card issued in the defendant’s name (single or jointly)...
  • Open or touch any safe deposit boxes...

Just think for a moment about how dramatically that could upend your day-to-day life, for MONTHS and maybe even YEARS.

We’ll detail exactly how and WHY this happens and what you can do to make sure you’re not a target.

We’ll also detail the best strategies to use to protect your assets from government intervention so you can have peace of mind.

Meet Your Compliance Summit Hosts...

Anik Singal

Founder & CEO, Lurn Inc.
21+ Year Entrepreneur,
Investor & Marketer

Greg Christiansen

Managing Partner, Guardian Law
20+ Years Experience In
Marketing Compliance

Compliance “Mistakes” Cost Me $15+ Million (Including Opportunity Cost) - Too Many Marketers Are Making The Same Mistakes...

A Note From Anik Singal
Co-Founder The Compliance Summit

For 20 years, I dedicated my life to building an amazing company and proudly serving my customers. When I saw others get taken down by the FTC, I always thought “oh, I’m not like them, I’m compliant and I’m good to my customers. That’s not me.”

...until they decided they disagreed with me.

Let me tell you a few stats about my business (before we got under investigation by the FTC):

  • 60,000+ Transactions in a 3 Year Window.
  • 5% Refund
  • 0.8% Chargeback
  • ONE Company Structure.
  • Repeat, Happy Customers.
  • BBB
    Rating of A. 

It turns out that there is so much we business owners don’t know. Yes, some of us hire the “big firms” and think that their logo is some kind of bullet-proof protection. It isn’t.  Over the last 15 years, I probably invested close to $1 Million in legal fees.

Others either never hired a legal firm or bothered to get any advice whatsoever.

...never did I learn the things that actually mattered. The things that ACTUALLY got me in trouble were never covered directly.

Don’t Be The
FTC’s Next Target...

After almost 20 years of practice, Greg Christiansen has a wide range of experience on all types of regulatory issues concerning marketing companies and federal compliance.

He’s seen countless cases and tracked nearly every case the FTC closes (almost daily).

It’s no exaggeration to say that...

  • Understanding the FTC’s rules is imperative. 
  • There have been massive changes in the past few years.
  • The FTC is extremely aggressive now in multiple niches.
  • There are some simple things you can implement and change that may help protect you. 
  • There are some common sense modifications that could help protect you and your business.

In the last couple of years, the FTC has greatly modified their approach.

Due to some rulings in the Supreme Court in 2021, they are now pursuing cases in a new way. Given these changes are recent, many are not really aware about how to adjust to them.

That said, there ARE things that can be done to protect you and your business.

Unfortunately, the FTC does not give marketers that specific advice.

Because of that, we’ve made it our mission at The Compliance Summit to educate business owners so they can protect themselves and remain compliant.

Frequently Asked Questions...

Can I get in trouble for coming to this? Guilty by association?

That’s not how the FTC works. If anything it will show that you are proactive about wanting to comply with the laws and run a clean business. The guestlist is protected under attorney-client privilege. Remember, this event is about getting compliant & following the rules, not trying to trick them. Your presence here shows you take compliance seriously.

Is this anonymous?

Yes. Everyone has to sign a contract stating they will not speak about who attended and what they learned.

Where is it?

The Compliance Summit is a 3-day virtual event, meaning you can attend from anywhere in the world. You will receive log-in information upon purchase of your seats.

Am I really at FTC risk?

Yes. Being in this space, we find that most marketers (even those with attorneys) truly are making mistakes that the FTC has guidelines against.

Will there be Q&A?

Yes. We will make it as interactive as possible.

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